Rethinking Dealer Management

Why It's Time to Design for Decisions — Not Just Data Imagine this. A regional sales manager logs into the DMS before a critical dealer review. The dashboard takes forever to load. There are 14 tabs. More than 200 fields. And still — nothing tells her why sales are dipping in Zone C. Meanwhile, the dealer has quietly shifted to Excel and WhatsApp. Why? Because the “official system” slows down everything — from order placement to scheme visibility. This isn’t a software issue. It’s a design problem . What’s Broken? Most Dealer Management Systems today are built like a spreadsheet on steroids. They try to be everything to everyone — and end up helping no one. Field reps are slowed down by clutter. Dealers avoid using the platform. Leaders drown in dashboards that don’t drive action. They chase completeness — and lose clarity . They collect every datapoint — but surface nothing meaningful. They track everything — but fix nothing. A System That Knows Eve...